Orient has signed on as a sponsor for SUBARU TECNICAL INTERNATIONAL INC. (STI), participating in the ADAC Zurich 24h Race. The race will be held on 23th-24th May 2009 in Nurburgring, Germany. It is the largest endurance race in the world with over 200 cars from around the globe participating.
Orient watches will be provided to drivers and team staff and the 24 hours of the race will help Orient evaluate the watches for their functionality and durability.
Below is a ‘Japanese Engine’ advertisement that features the STI Impreza and selected Orient watches. It emphasizes the fact that both the car and the watches are powered by Japan made engine and movement (in the case of the watches).
Courtesy of Orient